Background: ownership, sourcing and positioning
Proudi and Royal Canin sit at opposite ends of the ownership spectrum in the Australian cat food market. Proudi is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat. Royal Canin was founded in 1968 by French veterinary surgeon Jean Cathary, who developed a cereal-based coat-condition recipe in his garage and became the first French pet food maker to use an extruder. The founder stories remain central to how each brand still talks about itself today.
Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats.
Royal Canin is largely supplied to Australia from Mars' Gimje plant in South Korea, opened in 2018 and undergoing a KRW 210 billion expansion through 2025. It runs roughly 260 formulas worldwide organised by breed, life stage and condition, with a substantial veterinary prescription range.
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