Background: ownership, sourcing and positioning
Pure Life and Vetalogica are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Pure Life uses locally and sustainably sourced Australian ingredients with single-protein, grain-free recipes and a transparency claim on ingredient origin. Vetalogica splits its range into grain-free Naturals and Biologically Appropriate dry foods and a grain-inclusive VitaRapid Science line that adds barley and brown rice. The two brands differ in several ways beyond the one point highlighted here.
Pure Life is made in Australia by Hypro Pet Foods and sold mainly through Petbarn, combining high-protein grain-free kibble with freeze-dried 100 percent real meat pieces. It markets itself as Australia's first complete meal to combine high-protein grain-free kibble with freeze-dried 100 percent real meat pieces of the same protein in the bag.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
Compare individual products
Tap a product on each side to pin it for a closer look.
Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
No Pure Life products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.