Background: ownership, sourcing and positioning
Tyga and Vetalogica offer two different approaches to the Australian cat food market. Tyga offers a kangaroo recipe, a lean novel protein uncommon among cooked cat foods. Vetalogica offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon. Both brands lean on protein variety as a marker of difference from mainstream cat food.
Tyga builds each recipe on 87 to 91 percent named meat and organs with functional whole-food extras like green lipped mussel, tuna and shiitake. It develops its recipes with board-certified veterinary nutritionists and cooks gently at 85 degrees C rather than serving raw or extruding.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production.
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