Background: ownership, sourcing and positioning
Absolute Holistic and CatChi are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Absolute Holistic builds each recipe from 93% New Zealand meat and organs with green-lipped mussel for joint support, gently air-dried over ten hours to preserve natural enzymes. CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned. The two brands differ in several ways beyond the one point highlighted here.
Absolute Holistic is made in New Zealand from locally sourced ingredients as whole-prey air-dried products across three cat recipes. It offers novel proteins including hoki, venison and blue mackerel that are uncommon in Australian cat food.
CatChi is made in Sydney by Cat Chi Pty Ltd from Australian-farmed meat, gently cooked then snap frozen, across four single-protein recipes. It is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription.
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