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Addiction Foods
Addiction
Independent · 12 listed
MPM Products Ltd
Applaws
Private equity · 19 listed
Formats represented
Addiction
cannedkibble
Applaws
cannedkibblepouchmiscellaneous
Moisture · as fed
Addiction
canned
78
kibble
10
Applaws
canned
84–93
kibble
10
pouch
83–91
miscellaneous
86–90
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Addiction
canned
36–45
kibble
3347
Applaws
canned
80122
kibble
38
pouch
71122
miscellaneous
100120
30%40%50%60%70%80%90%100%110%120%130%
Fat · dry matter
Addiction
canned
1836
kibble
16–17
Applaws
canned
113
kibble
12
pouch
1–6
miscellaneous
1
0%10%20%30%40%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Addiction and Applaws offer two different approaches to the Australian cat food market. Addiction built the range around hypoallergenic formulations designed with a clinical nutritionist. Applaws built its name on simple wet recipes that lead with a named whole-muscle protein such as tuna fillet or chicken breast in broth or jelly, with very high dry-matter protein. The two brands differ in several ways beyond the one point highlighted here.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. It uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Applaws cans most of its Australian wet range in Thailand while making its Vitality dry food in Australia, and is sold through Pet Circle, Petbarn, Petstock and pet specialty retailers. It is a British brand founded in 2006 around a high-meat-content, natural positioning with named ingredients and no synthetic additives.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
