Background: ownership, sourcing and positioning
Addiction and Hypro Premium are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Addiction built the range around hypoallergenic formulations designed with a clinical nutritionist. Hypro Premium is built on a grain-free, 100 percent real meat positioning using locally sourced Australian ingredients, made at Hypro's own NSW facility. The two brands differ in several ways beyond the one point highlighted here.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand. It uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel.
Hypro Premium is made in Australia by Hypro Pet Foods, a family-owned manufacturer in the Hawkesbury Valley, NSW, across grain-free kibble and 85g pate pouches. It is a brand of Hypro Pet Foods, a family-owned Australian manufacturer in the Hawkesbury Valley run by the Camilleri family for more than 25 years, alongside its Be Frank and Pure Life brands.
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No Hypro Premium products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
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