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Addiction Foods
Addiction
Independent · 12 listed
The New Zealand Natural Pet Food Co.
NZ Natural Meow
Independent · 10 listed
Formats represented
Addiction
cannedkibble
NZ
air-driedfreeze-dried
Moisture · as fed
Addiction
canned
78
kibble
10
NZ Natural Meow
air-dried
8
freeze-dried
5–6
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Addiction
canned
3645
kibble
3347
NZ Natural Meow
air-dried
3343
freeze-dried
3459
30%40%50%60%70%
Fat · dry matter
Addiction
canned
1836
kibble
16–17
NZ Natural Meow
air-dried
35–41
freeze-dried
2351
10%20%30%40%50%60%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Addiction and NZ Natural Meow are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Addiction uses genuinely unusual proteins including New Zealand brushtail possum, venison, kangaroo, salmon and eel. NZ Natural Meow uses New Zealand proteins including hoki, wild venison and brushtail possum alongside lamb, beef, chicken and king salmon. Both brands lean on protein variety as a marker of difference from mainstream cat food.
Addiction operates one of New Zealand's largest dry pet food plants and runs a sizeable contract-manufacturing business alongside its own brand.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
