Background: ownership, sourcing and positioning
Be Frank and Proudi are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. Be Frank sources around 85 to 97 percent Australian ingredients depending on the recipe and is made at Hypro's own facility in the Hawkesbury Valley, NSW. Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats. The two brands differ in several ways beyond the one point highlighted here.
Be Frank is made in Australia by Hypro Pet Foods, a family-owned manufacturer in the Hawkesbury Valley, NSW, across kibble and 85g pate pouches. It is a brand of Hypro Pet Foods, a family-owned Australian manufacturer in the Hawkesbury Valley run by the Camilleri family for more than 25 years, alongside its Hypro Premium and Pure Life brands.
Proudi is made on the Sunshine Coast, QLD, as prey-model raw frozen patties and shelf-stable air-dried products, across four frozen and three air-dried cat recipes. It is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat.
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No Be Frank products are eligible for side-by-side comparison. Specialty formulations, and labels that do not publish the figures needed for a like-for-like comparison, are excluded.
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