Background: ownership, sourcing and positioning
CatChi and Vetalogica are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. CatChi is an independent Sydney brand founded in 2023, built around single-protein fresh meals delivered frozen by subscription. Vetalogica is an independent Australian company founded in 2000 by pharmacist brothers Raymond and Scott Shahidi, who still formulate the range. The founder stories remain central to how each brand still talks about itself today.
CatChi uses 95 percent or more named meat and organs in every recipe, gently cooked at low temperature and snap frozen rather than extruded or canned.
Vetalogica makes every cat recipe in small batches in its own Sydney, New South Wales kitchens under the Australian Standard for pet food manufacturing (AS 5812) rather than outsourcing production. It offers Australian novel-protein recipes including kangaroo and goat, with a multi-protein Riverland Red recipe combining kangaroo, lamb, goat, pork and salmon.
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