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Natural Pet Food Group
Feline Natural
Private equity · 19 listed
Proudi
Proudi
Independent · 7 listed
Formats represented
Feline
cannedfreeze-driedpouch
Proudi
air-driedraw frozen
Moisture · as fed
Feline Natural
canned
81–83
freeze-dried
8
pouch
80–81
Proudi
air-dried
not published
raw frozen
72–79
0%20%40%60%80%
Shown as fed: the water actually in the food. The dry-matter rows below strip it out so protein and fat can be compared across formats.
Protein · dry matter
Feline Natural
canned
4255
freeze-dried
4652
pouch
4755
Proudi
air-dried
not published
raw frozen
5067
30%40%50%60%70%
Fat · dry matter
Feline Natural
canned
2844
freeze-dried
2842
pouch
2539
Proudi
air-dried
not published
raw frozen
3143
20%30%40%50%
Formats and figures reflect the products listed on KibbleGuide, not necessarily each brand’s full range.
Background: ownership, sourcing and positioning
Feline Natural and Proudi offer two different approaches to the Australian cat food market. Feline Natural was founded by Geoff Bowers, a former Royal Marine and UK police dog handler who built the concept after a sabbatical studying grey wolves in Alaska with biologist Gordon Haber. Proudi is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat. The founder stories remain central to how each brand still talks about itself today.
Feline Natural is made in New Zealand from 100 percent New Zealand-sourced ingredients, through manufacturing partners in Hawke's Bay and Gisborne.
Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats.
Compare individual products
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Off. Only products with a clean dry matter basis appear, and life stages are kept comparable. This is the default.
Data reflects manufacturer-published information at the time of collection; formulations change, so always verify against the label on the product you intend to buy.
Without limiting our Terms, ingredients and product information listed here require independent verification. Information on this page is sourced from publicly available sources and while we take reasonable care to verify accuracy, we do not warrant that it is complete, current, or error-free. Nothing on kibbleguide.com.au constitutes veterinary or nutritional advice. Consult a qualified veterinarian for guidance specific to your pet. See our Terms of Use for full details.
