Background: ownership, sourcing and positioning
NZ Natural Meow and Proudi are both independent operators in the Australian cat food market, and each leans on a distinct founding story to set itself apart. NZ Natural Meow is made by an independent, founder-operated New Zealand company started in 2016 by Jacqueline Taylor and Amber Cordero, separate from the KKR-owned maker of Feline Natural despite the similar name. Proudi is an independent Queensland prey-model raw brand making both frozen patties and air-dried products from Australian human-grade meat. The founder stories remain central to how each brand still talks about itself today.
NZ Natural Meow makes the range in small batches at its own New Zealand facility and is FernMark licensed as a genuine New Zealand-made producer. It sells gently freeze-dried and air-dried raw recipes fed as-is or rehydrated rather than cooked kibble.
Proudi uses around 97% meat, organs and ground bone with a small premix that avoids menadione, and no grains, legumes or starches across both formats.
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